Resources
Research guides
Practical playbooks for better interviews and studies.
How to write a discussion guide that opens people upStart from the decision, ask about real moments and plan your follow-ups: a practical guide to better interviews.4 min read
How many interviews do you really need?Saturation, segments and scale: how to size a qualitative study for the question you are asking.3 min read
Video, voice or text: choosing the right interview formatEach format brings out something different. Here is when to use which, and when to let participants choose.3 min read